Levelz Energy®
brand guidelines

Everything you need to represent Levelz Energy® correctly. Follow these guidelines to protect brand consistency across all partner channels.

The Levelz Energy® wordmark is our primary identifier. Always use the approved files provided here. Never redraw, retype or recreate the logo yourself.

  • Primary: White on Dark

    Default. Use on all dark backgrounds.

  • Reversed: Black on White

    For light background contexts only.

  • Accent: Purple on Dark

    Featured placements and highlights.

  • Knockout: White on Purple

    Promotional and high-impact uses.

Download logo assets

CLEAR SPACE & MINIMUM SIZE

Maintain clear space equal to the height of the "L" on all sides. Never crowd the logo.

height of L ↕ Levelz Energy logo with clear space marked

Minimum digital size: 80px wide · Minimum print size: 25mm wide

USAGE RULES

  • Example: don't stretch or distort

    Don't: Don't stretch or distort

    Always scale the logo uniformly. Never compress, expand, or skew.

  • Example: don't recolour

    Don't: Don't recolour

    Only use the four approved colour treatments shown above.

  • Example: don't add effects

    Don't: Don't add effects

    No drop shadows, glows, outlines, bevels, gradients, or 3D effects.

  • Example: don't crop or obscure

    Don't: Don't crop or obscure

    The full wordmark must be visible at all times. Never partially hide it.

  • Example: don't rotate

    Don't: Don't rotate

    The logo always sits horizontally. Never angle, flip, or rotate.

  • Do: Do use ® where required

    Include the registered trademark symbol at the top-right of the wordmark in formal contexts.

Colour palette

Dark foundations with bright arcade accents. These are the exact values the Levelz Energy® website uses. Select any swatch to copy its hex value.

CORE BRAND

SOUR MIXED BERRY RANGE

SOUR TROPICAL FRUIT RANGE

NEUTRALS

SIGNATURE GRADIENTS

Usage note: The page background is always Levelz® Black #0a0a12, with cards on Ink 3 #1b1a28 and borders in Ink 5 #3a3752. Pink is the main call-to-action colour; purple is the secondary action colour and the heading drop shadow. Keep the Berry and Tropical colours to content about that flavour. Never use accent colours as large background fills unless in promotional material. All text must meet WCAG AA contrast (minimum 4.5:1).

Typography

Three families, each with one job. Chakra Petch for headings, Barlow for reading, Press Start 2P for small 8-bit labels. All three are free (SIL Open Font Licence) from Google Fonts.

Chakra PetchHEADINGS · BUTTONS · PRICESBOLD 700 · UPPERCASE

Level up your session

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%&*

BarlowBODY COPY400 · 600 · 700

Sugar-free, vegan caffeine gummies made by UK gamers. Two gummies give you 150mg of caffeine, with Lion's Mane and L-theanine, in a pouch that sits next to the controller.

Press Start 2P8-BIT ACCENT10–12PX · SHORT LABELS

▶ INSERT COIN · HI-SCORE 001250 · P1

TYPE SCALE

Display
Level up
H1
Level up
H2
Level up
H3
Level up
Body
Sugar-free, vegan caffeine gummies. 16–18px.
Small
Legal lines and captions. 14px minimum.
Pixel
SCORE 0420

Rules: Headings are Chakra Petch Bold, uppercase. On dark backgrounds they carry a hard 3px purple (#6633fb) drop shadow, no blur. Body copy is Barlow, white on dark, never smaller than 16px on screen or 10pt in print. Press Start 2P is for short labels, scores and tags only, never for sentences.

Visual identity

Gaming culture meets health-forward energy. Pixel art, bold contrast and a playful mascot define our visual world.

  • Mascot: Kumo the panda

    Our panda mascot is the heart of brand personality. Use approved GIFs and stills only. Never redraw, recolour, or alter. It always appears in its original pixel art style.

  • Pixel art: fruit icons & gummy stars

    Pixel-art fruit icons (strawberry, blueberry, raspberry) are signature brand elements. Never scale with smoothing. Always keep crisp pixel rendering, in whole multiples (2×, 3×, 4×).

  • Photography: dark & focused

    Product photography sits on dark backgrounds with controlled lighting. Gaming setups and lifestyle shots should feel genuine, not staged. Avoid bright, oversaturated environments.

  • Brand pattern

    The repeating geometric pattern uses pixel elements. Use at reduced opacity (10 to 20%) as background texture only. Never as a primary design element.

Brand personality

Confident, direct, community-first. We speak to gamers as equals. Never patronising, never corporate.

  • Energetic

    We match the energy of the gaming community. Bold, punchy and always forward-moving.

  • Honest

    No hype, no exaggeration. Transparent about ingredients and what our product does.

  • Community-first

    We exist for gamers. Language, visuals and partnerships all serve the community.

  • UK Registered Trademark
  • Companies House Registered
  • Vegan & Vegetarian
  • Product Liability Insured

Usage

Quick rules so everything stays on-brand and on the right side of regulation.

DO

  • Use the files exactly as supplied
  • Keep the logo on a plain area of your layout
  • Say "sugar-free energy gummies"
  • Link to levelzenergy.co.uk

DON'T

  • Recolour, stretch, outline or add effects to the logo
  • Add timing claims ("kicks in within X minutes") or health promises
  • Place the mark on busy photography without a background
  • Combine Levelz® with other energy brands in one graphic